I met James, owner of BSPOKE, in 2017. What started as a bond over good coffee and our local Oakland community evolved into an ongoing conversation about brand storytelling and identity.
We’ve worked back and forth, brainstorming and trying out creative concepts, for over a year now. From colorful little projects like a social media iconography package to larger-scale website redesign, the BSPOKE journey has been holistic and thought-provoking. What a great partnership positioning BSPOKE to empower other companies to share their brand story as well!
A series of deliverables for Merritt Gallery & Renaissance Fine Arts, the largest collection of contemporary art in the Mid-Atlantic. Design projects include print advertisements, digital and direct-mail art books sent out nation-wide, event invitations, and a website redesign which includes a new search feature to better navigate the collection.
SFFS ANNUAL REPORT | Designed in 2019 for the 2017-18 Fiscal Year
Who says fundraising can’t be beautiful? I created this Annual Report for the San Francisco Friends School with elegant, clean design in mind. I wanted to extend the already impactful vision and brand of the school with an extra pinch of aesthetic wisdom. The resulting design, in adherence with brand guidelines, celebrates the school’s story with bright gradients and clean white space, a balance of energy and mindfulness noticed throughout the Quaker school’s unique campus.
A series of creatives for the rebranding of the US-China Business Council in celebration of their 45th anniversary year. The project scope included a logo redesign, celebratory website banner, updated infographic displaying party reorganization changes, and logo design used for gala event signage.
Environmental campaign for “Arctic Revival",” a benefit raising funds and awareness for the endangered Arctic Caribou. Logo design, poster design, website layout design, creation of a direct mailer and event merchandise.
San Francisco women leading the scene in the independent school system speak out! A podcast logo for “That’s What She Said,” a new series hosted by power trio, talking education, culture, social justice and good and bad politics to air in 2019. Streaming from SF’s Mission District at the San Francisco Friends School.
A shift from Adobe Illustrator to Affinity Designer, this project had me falling in ♥ with the smooth workflow of iPad + Apple Pencil.
A new marketing campaign for Equator Coffees & Teas to advertise at their newest branch in Oakland, California. The idea was to switch from photo-driven ads to digital illustration concepts in order to appeal to the more DIY, creative community vibe of Oakland. The imagery incorporates the hanging lights and hand-crafted wooden tables with built-in succulent beds which have become emblems for the Oakland cafe.
Digital ads, graphics created for event signage (vinyl banners), and a print advertisement for The Village of Cross Keys in Baltimore, MD. (Printed in Baltimore Magazine, Style Magazine, Radcliffe Jewelers, Baltimore Fishbowl, Smart Shopper)
Katherine Potter Thompson identity package including logo design in two iterations, business card and letterhead for a communications and project management specialist.
The idea was to create a simple but impactful logo with bold color representative of pieces coming together to make a whole (strategies forming to bring ideas to cohesion).
The imagery of a mountain on the business card speaks to the client’s own clients who are explorers, photographers, travel enthusiasts and conservationists. The palette of the letterhead introduces a neutral tone that balances the red while the black maintains the sense of boldness.
An evolving collection of some of the world’s most respected agencies and brands, stylized and illuminated with bold color, pattern, motion and light.
A brand identity created for a new airbnb yurt initiative in North Carolina at the Wildcat Ridge Farm. The project included designing a logo for the business venture, and contracting local sign builders and carpenters to build and install a weather-resistant entryway sign to welcome guests to the farm.